How can neuro tools help us understand shopper decisions online?Friday October 21, 2016 - 10:00 AM
Digital agencies promise new insights by tapping big data to capture online behavior. But how does that help you understand the motivations and decisions made by shoppers? Combining well established shopper truths with neuromarketing tools is a powerful route to enrich big data for better shopper insights.
Sarah Mitson will draw from a number of studies done with clients across different categories and markets to share some key learning in this area.
See full agenda