shopper brain conference - europe
November 8-9, 2018
The Power of Priming: How to Use Priming Technique in Marketing in a Non-Aggressive Way?
October 6, 2017 10:45 AM

We are at the beginning of a major disruption that will require massive changes to shopper marketing practices to maintain.  Behavioral marketing specialist Dalibor Šumiga will present he practical examples of “priming” effect in marketing, explaining why is the repetition one of the most powerful brain teasers and how is shopper brain responding to this type of stimuli. Also, presentation is showing how is priming influencing brand awareness making it a multi-dimensional (3-stage) process instead of one-dimensional process. 

Šumiga will explain what priming is and how it is of influence in your (shopper) marketing strategy. Using business case examples he will apply this knowledge and show how to build brand awareness using the priming mechanism.

Audience take-aways:
• Understand the 3-stage process of brand awareness and how it needs to be applied in marketing and sales strategy
• Learn how to use priming techniques in non-aggressive way
• Learn how to track (and enhance) shopper’s positive association towards a brand

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