Starting his career at Foot Locker Europe, Wouter has dedicated his entire career to the topic of shopper marketing. He has held pan-European and global shopper marketing positions in the sports, fashion and toy industry. This has made him an all-rounder, versed in every aspect of the shopper marketing mix. As the Global Shopping Manager of The LEGO Group he is actively applying shopper insights within product and marketing development.
Wouter speaks on Shoppers and Consumers are (Not Always) Different
- Consequences for the toy industry
- Targeting a shopper and/or consumer
- Applying neuromarketing for better understanding of shoppers and consumers