Graduated from METU, Eda Ocak started her career as a consultant in Accenture. She is the strategy director and partner at ThinkNeuro, the first and leading neuromarketing research company in Turkey. ThinkNeuro provides marketing outputs to its clients by combining psychology, neuroscience with its expertise. Eda Ocak has mainly focused on digital, shopper, web and mobile application experience measured by brain imaging and eye tracking technologies; along with brand positioning, advertisement, logo and packaging optimization. She is teaching neuromarketing at Bilgi University and Altinbas University as a guest lecturer.