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shopper brain conference
Amsterdam, oct 30-nov 1, 2019
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Iris Cremers



Iris Cremers is European Shopper Insight Manager at Unilever. She is an energetic Food Business Professional with nutritional background and has commercial experience in Sales, Trade Marketing, Category Management, Consumer-, Shopper & Healthcare Market Research and Marketing. Before working at Unilever Iris worked at Danone and Nutricia.


Iris speaks on Measuring the Impact of Packaging
- Neuro tools (EEG, GSR and Eye tracking) to test ice cream packaging
- Lessons from the most impactful pack
Together with Wim Hamaekers, Managing Partner, haystack (Netherlands)