Iris Cremers is European Shopper Insight Manager at Unilever. She is an energetic Food Business Professional with nutritional background and has commercial experience in Sales, Trade Marketing, Category Management, Consumer-, Shopper & Healthcare Market Research and Marketing. Before working at Unilever Iris worked at Danone and Nutricia.
Iris speaks on Measuring the Impact of Packaging
- Neuro tools (EEG, GSR and Eye tracking) to test ice cream packaging
- Lessons from the most impactful pack
Together with Wim Hamaekers, Managing Partner, haystack (Netherlands)