Kirk Hendrickson has been the CEO of Eye Faster since 2012. Eye Faster provides shopper research worldwideusing mobile eye tracking. Kirk developed his expertise in eye tracking and shopper research while leading worldwide field operations for EmSense Corporation and product management for MarketTools, Inc. Kirk holds a patent for conducting surveys on mobile phones and was twice a finalist for the AMA/MR Explor Awards for innovation in market research. Kirk holds an MBA from the Amos Tuck School of Business Administration, Dartmouth College, and a BS and MS in Mechanical Engineering from Stanford University.
Kirk speaks on Combining Neuro & Behavioral Economics At the Shelf
A breakthrough study that measures shopper in-store response to emotionally impacting experience using a combination of biometrics, mobile eye-tracking and self-reporting mobile software.
Together with Elissa Moses