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shopper brain conference
NEW YORK, November 19-21, 2019
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Neale Martin

Six years ago, I pioneered the idea that marketing theories and models are wrong because they are based on a flawed assumption: that consumers make rational and conscious decisions. Since then, I've been working with a diverse set of clients (major food and CPG, pharmaceutical and communications companies) in developing and implementing market research, product development, messaging, and distribution based on a new view of marketing.

Navigating Retail: The Force of Habits