shopper brain conference europe
DUBLIN, 25-26 October 2023
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Pre-conference Activities - October 24, 2023

9:00Masterclass Behavioral Science in FMCG
"Reshaping Customer Experiences"
How understanding your customer enables you re-shape their experience of your offering

With leading behavioral scientist, Denis O’Hora, you will explore the following four questions:

  • What moves my customers?
  • What gets in my customer’s way?
  • How do my customers differ from place to place?
  • How do I learn from my customers?

Depending on how your customer finds you, you will gain insights into:

  • Store layout and design
  • Pricing and promotions
  • Customer experience and satisfaction
  • Knowing what’s working and what is not

You can add this masterclass to your registration or book it for 499 euros.


Wrap-up and end of the sessions


Pre-conference Retail Safari
'Shopper Experience Highlights of Dublin'

Join us on a retail safari in Dublin to see the latest shopper innovations. We’ll visit concept stores, innovative leaders, and brands, and get the latest consumer trends from the European market. The tour ends with a beautiful dinner, mingling with peers. 

You can add the tour to your registration or book it for 499 euros.


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