shopper brain conference
nEW YORK, June 7-8, 2018
The Gamified Retail Experience
Shopping isn’t always about utility - it’s a form of entertainment. When brands don’t deliver on experience, consumers churn. Enter gamification and the science of playing your way to the hearts of consumers. Games are stimulating and and satisfy our innate desire to feel accomplished. Andrew will share how retailers can provide something that Amazon doesn’t and how they can tap into psychological triggers to create engaging user experiences that keep customers returning.
















Andrew Blachman, COO, Tophatter