shopper brain conference
nEW YORK, MAY or June 2019
Pre-Register
Listen Better to Understand What Shoppers Want
Customers’ experience language sub-consciously in-store all the time. It sets the scene for the brand, describes the goods and affects buying choices. It’s also crucial to closing sales and positive complaint handling. Yet most brands are still leaving this critical driver of choice to chance. Using examples from retail like Samsung and Marks and Spencer, you’ll be discovering how to boost sales by listening better and  speaking to people’s hearts.
Alastair Herbert, Founder LinguaBrand