Enrique Strelow was born in 1959 in Hamburg, Germany. He has been at Ferrero since 1989 and founded the Neuroscience Department after 30 years of work in marketing, advertising and sales. Some of his work has been published in high-ranking scientific journals like NeuroImage, Marketing Review St. Gallen and European Journal of Marketing. The papers reflect his work in the areas of neuroscience, psychology and marketing and were written in collaboration with scientists from all over Europe. He gives regular lectures in the following university towns: Hamburg, Düsseldorf, Frankfurt, Rostock, Giessen, and Zurich.