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shopper brain conference
NEW YORK, November 19-21, 2019
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Andres van der Linden

Andres van der Linden is shopper marketing director at Philips where he leads a team of shopper marketing and eCommerce professionals. In close cooperation with our global markets, we deliver great shopping experiences for our omni-channels and centrally drive the CDJ communication and touchpoints' development, including ready2market toolkits, demonstrations, retail training, category management and in-store excellence. Andres has been driving global shopper marketing at Philips for two different businesses and brought eCommerce for Domestic Appliances to the next level. At Gibson Guitars, he has worked on a multi-brand strategy for the audio business, which resulted into a global roll-out of a 'one size fits all brands' retail concept.