27 years of age, born and raised in a working class home in the now very hip and gentrified Nørrebro area of Copenhagen. I was the first in my family to ever pursue an academic degree which early on has given me an insight into concepts such as habitus and power structures in society. I'm specialized in the intersection between technology, consumption and culture, and thus I work with everything from early prototype testing, concept verification, marketing, customer journey and branding, from a bottom up approach. For the past 3 years I have worked in SOUNDBOKS, a young Danish speaker startup while pursuing my Masters which I obtained in summer of '18. Here I am currently positioned in the Marketing team as Consumer insights lead, but often working on cross departmental projects as well.