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shopper brain conference
nEW YORK, November 19-21, 2019
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Drew Alli Senesac



With a background in data-driven marketing, Drew’s innate curiosity leads her to discover the conscious and unconscious drivers behind customer behavior and purchase decisions. She uses these insights to create more compelling customer experiences and more loveable, innovative brands. Drew launched her research career at HSN, an omni-channel retailer, where her work focused on strategic research initiatives for retail innovation, customer experience and competitive intelligence. Currently, Drew serves as the Insights Manager for Lowe’s Foods, executing research that supports guest loyalty, brand initiatives and innovation.