shopper brain conference
SINGAPORE, NOVEMBER 18-20, 2020
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Call for Submissions

On November 18-20, 2020 retailers, shopper marketing experts and neuromarketers will gather in Singapore, to learn more about the shopper's brain. Inspire participants from leading brands, retailers, e-tailers, catalogers, trade marketeers and retail industry consultants!

We are looking for presentations related to shopper marketing with a link to:
a) consumer neuroscience
b) behavioral retail research
c) fresh shopper insights (not necessarily related to brain science, as long as it is (very) innovative and/or related to emotions or the subconscious in a shopper environment)

From the perspective of:
I) Retailers, etailers, wholesalers, and distributors
II) Manufacturers' brands
III) Customer experience, store, and display design
IV) In-store communications and marketing

Speakers can submit their details taking into account the following guidelines:
The proposal should not be longer than 500 words (est. 1 A4). Within these 500 words, please include:
- A short bio of the presenter(s) and organization
- Keyword set: choose (a max of 7) words that clearly describe the main idea of your work.
- Preferred presentation title
- Summary/content outline of a max of 75 words and a detailed description
- A few lines on why this topic and presentation is new and exciting

Send your proposal to office@nmsba.com before April 10, 2020, latest

The format of the conference includes plenary presentations with 25-minute speaker slots and five minutes of Q&A. For the pace of the conference, there is a strong preference for solo speakers. If the submission suggests a duo presentation, please add the reasons why you think this presentation cannot be done by one presenter.

IMPORTANT NOTES (A) EXISTING KNOWLEDGE
This is the 14th edition of the Shopper Brain Conference. We will have a pre-conference workshop where basic terminology and principles like 'system 1 & 2', and subconscious thinking (AKA 'the iceberg') are explained. We expect from the audience that they are familiar with this theory. This means that you do not need to cover any of these principles in your possible contribution. 

IMPORTANT NOTES (B) AFTERWARDS
Attendees are attending the conference to learn.
We will share your deck with the audience the Monday after the conference
By submitting your proposal you agree that we will share your deck with the audience if your submission is selected.

IMPORTANT NOTES (C) EXPENSES
The Shopper Brain Conference does not cover travel expenses. Speakers are welcome to attend the conference and conference dinner free-of-charge.

Send your proposal to office@nmsba.com before April 10, 2020, latest