shopper brain conference europe
DUBLIN, 25-26 October 2023
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Best Practices in Emotional Marketing in the Retail Domain
Friday October 21, 13:30 

Emotional Marketing is hot. The brands that really catch fire are the ones that turn everyday customers into passionate groupies. These companies don’t just brand their products; instead, their primary goal is building the egos of their customers.

Emotional marketing masters like Apple, Harley and Google build deep passionate brands that simply charm their customers into spreading the word to everyone they know. Drawing from a library of more than 50,000 best-in-class commercials, Graeme Newell shows how the world’s most successful retail companies transform regular customers into brand evangelists, and how you can build these powerful relationships with your own customers.

Audience takeaways:
- How to create shopper marketing practices that mirror deepest feelings of personal identity
- Best practices roadmap for creating a customer bond that goes beyond product quality

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