To Buy or Not to Buy?Friday October 21, 15:15
What is going on in the shopper's mind when they decide in a split-second to buy or not to buy your product at the POS? How can marketers use this knowledge to better communicate with consumers at point-of-sale?
In this talk, Nikki Westoby (Director of Neuroscience for Nielsen Europe) explains how to use neuroscience to measure 'attraction' at the point of sales with the aim to uncover what motivates consumers. She will illustrate the theory with a case study on pricing at a UK retailer, and unveils the best way pricing can be displayed.
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