shopper brain conference
AMSTERDAM, October 30-november 1, 2019
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Big Behavioral Data

Linking eye-tracking, behavioral and sales data to get better shopper insights
Thursday October 30, 14:15 - Main Stage

Are you looking to drive in-store conversion and unlock growth? Join Peter Brawn, who after five years of research with FMCG retailers and suppliers reveals his findings on shopper attention and real-world shopper behavior; rules that will help you win in a changing shopper landscape!

Find out how Peter linked eye-tracking, behavioral and sales data to get new insights into in-store shopper behavior. Learn which current conventions you can no longer take for granted, and discover new opportunities. 

What you can learn:

  • Category benchmarking: diagnosing performance, identifying growth opportunities
  • POS and off-location displays: the role of shopper touchpoints
  • The importance of taking a total store approach