shopper brain conference
AMSTERDAM, October 30-november 1, 2019
Buy tickets

Turning the Shopping Experience on its Head

Thursday Oct 30, 11:45 - Main Stage

This lively session will ping pong you through a stimulating shopper experience — understanding left and right brain triggers. Lyn Falk will present a comprehensive audit that captures the shopper’s journey from beginning to end. Today it’s all about “experience,” “emotion”, “engagement”, and “stickiness.” So how does a retailer achieve that? Learn how color, texture, movement, repetition, contrast, proportion and other key elements and principles of design, along with aromas, sounds, and music, can be manipulated to create environments that effectively achieve business goals. Understand how the “Laws of Nature” always prevail.

What you can learn:

  • Left and right brain triggers
  • How to achieve brand experience, engagement, and stickiness
  • Key elements and principles of experience design