Turning the Shopping Experience on its HeadThursday Oct 30, 11:45 - Main Stage
This lively session will ping pong you through a stimulating shopper experience — understanding left and right brain triggers. Lyn Falk will present a comprehensive audit that captures the shopper’s journey from beginning to end. Today it’s all about “experience,” “emotion”, “engagement”, and “stickiness.” So how does a retailer achieve that? Learn how color, texture, movement, repetition, contrast, proportion and other key elements and principles of design, along with aromas, sounds, and music, can be manipulated to create environments that effectively achieve business goals. Understand how the “Laws of Nature” always prevail.
What you can learn:
- Left and right brain triggers
- How to achieve brand experience, engagement, and stickiness
- Key elements and principles of experience design