shopper brain conference
AMSTERDAM, October 30-november 1, 2019
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Vital role of the shopper’s subconscious throughout the shopping journey

Recognizing the power of the neural-net of the shopper’s brain
Thursday Oct 30, 9:45 - Main Stage

As mass retailing reverts to its origins of personal selling, this session will provide a step-wise approach to establishing the importance of connecting the global internet of things directly to the subconscious, habitual behavior of shoppers.

This session will explore the:
  • Critical importance of retailers and marketers becoming “active retailers”
  • Clearing the clutter: the changing role of the physical store
  • Steps to embrace retailing of the future (anticipating shopper demand through neural connectivity to the shopper)