Friday Nov 1, 11:15 am - Main Stage
It’s a question commonly asked: how to apply neuroscience in the real world? Daniel Richardson and his fellow researchers at University College London present their research on people’s psychological and physiological responses to the collective experiences of live theatre and an underwater night club.
Join David and his team, and find out how they went about their research as they investigated audiences in both London’s West End and the world’s deepest swimming pool in Venice, for ticket sales company Encore and beer brand Desperados!
What the audience can learn:
- How to use wearable technology to measure consumer behavior outside of the lab
- New insights on consumer’s responses to live performances and experiential marketing