Kate Nightingale is a consumer, brand and fashion psychologist. She has founded consumer behaviour consultancy Style Psychology Ltd in 2013, previously working for 5 years as freelance consultant in the field of fashion psychology and non-verbal communication. Her work is focused on application of psychology and other behavioural sciences to enhance the effectiveness of business and creative decisions. She specialises in retail and hospitality and worked with Harvey Nichols, Next, intu Trafford Centre, just to name a few. She is often approached by press for comments on consumer behaviour and has appeared on Sky News, BBC News and in Guardian. Kate is also a lecturer in consumer behaviour and psychology at London College of Fashion.