Agenda (day 1) — Shopper Brain Conference

SHOPPER BRAIN CONFERENCE EUROPE - Day 1
Dublin - Wednesday, October 25, 2023

9:00	Welcome coffee & registration
9:30	Opening by the master of ceremonies
9:45	The Biggest Trends That Will Change Retail Forever In this engaging presentation, Owen McFeely explores the transformative trends reshaping the retail landscape. From the unstoppable rise of e-commerce and mobile commerce to the power of personalization, AI, and automation, he will delve into the future of retail. Owen McFeely, Retail and Consumer Consulting Lead PwC Ireland
10:15	IKEA's Omnichannel Strategy: Translating the In-Store Shopping Experience Online • Overview of IKEA's current omnichannel approach and challenges • Strategies for translating the in-store shopping experience to online • Importance of a seamless customer journey across channels Karen Helweg, Chief Digital Officer at IKEA DK
10:45	Coffee Break
11:15	Unlock the Potential of Social Listening: Harnessing Social Data to Drive Winning Strategies • Grasp the fundamentals of social listening • Analyze the conversations surrounding your brand and products • Transform social data into a successful strategy Dr Alan Shaw, Chair of the Retail Institute Special Interest Research Group at Leeds Beckett University
11:45	How Less can be More with Retail Signage • Investigating the neuroscience behind customer retention • Analyzing customer data to uncover loyalty patterns • How to un-loyal your competitors' customers Dr Joshua Balsters, Neuroscience Director, BASES
12:15	Lunch break
13:45	Manufacturer Brands vs. Private Label Attitudes • Understand the fundamentals of brand relevance • Investigating the emotions underlying brands and private label purchases • Implications for professionals in products marketing, category management, and branding Sandra Horvat & Morana Fudurić, University of Zagreb
14:15	Beyond Personalization: Using Neuroscience to Create Serendipity in the Customer Journey • The limitations of personalization in the customer experience • Serendipity as an alternative strategy • Understanding the neuroscience of serendipity to foster rich, meaningful consumer connections Matt Johnson, Author of 'The (mostly) hidden ways marketing reshapes our brains' and 'Branding That Means Business'
15:00	Coffee Break
15:45	Semiotics – The Secret Weapon of Shopper Marketers • Big brands and retailers are using semiotics to make their sales go up • You can do semiotics! Practical moves that stimulate shoppers • How to satisfy emerging needs and the customers of the future. Dr Rachel Lawes, author of 'Using Semiotics in Retail' and 'Using Semiotics in Marketing'
16:15	Business Case: Instore Neuro-Optimization • How to optimize packaging, shelves, and communication with neuroscience Speaker to be announced
16:45	Wrap-up & Networking Drinks
19:00	Conference Dinner
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