Dublin - Thursday, October 26, 2023
9:00 | Welcome coffee & registration |
9:30 | Opening by the master of ceremonies |
9:45 |
Storytelling: Audiovisual Perception from a Neuroscientific Perspective |
10:15 |
Brand Storytelling: How Podcasting, Reals, and TikTok is Changing the Business Message • How storytelling is changing due to short-form hyper-personalized content • Brand lessons on telling meaningful stories that build over time • Content trends and how to re-inspire creativity with it Speaker to be announced |
10:45 | Coffee Break |
11:15 | CASE STUDY: A New Way to Measure Real-life Shopper Behavior in Store - At Scale • Data gathered by automated video analysis • Quantifying the “first moment of truth” across all categories. • Diving into the data behind all shelf interactions and their impact on the point of sale Roger Jackson, CEO of Shopper Intelligence |
11:45 |
How to Get the Best Out of Your Eye-Tracking Solutions In this talk, Tim Holmes will dig deep into one of neuromarketing’s most popular technologies: eye-tracking. He will discuss why a little insight into visual processing in the brain is necessary to get the best results from the many varied solutions available today. Tim Holmes, Independent eye-tracking consultant, Insights Magazine’s Dr Eye-Tracking |
12:15 | Lunch break |
13:30 |
Role of Product Popularity in Consumer Decision Making
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14:00 |
Attention Measures Inside Out • New insights in attention research• Transforming 'attention' into tangible business goals • Metrics that drive insight and continual improvement Speaker to be announced |
14:30 | Coffee Break |
15:00 |
How AI Will Shape Retail Practice
The possibilities of AI on personalization, price optimization, customer service, store-layout and product placement Speaker to be announced |
15:30 | Shopper Behavior Trends of 2024 The conference ends with a presentation on 2024 shopper behavior and its impact on brands and retailers. |
16:15 | Wrap-up & Networking Drinks |
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