Agenda (day 2) — Shopper Brain Conference

SHOPPER BRAIN CONFERENCE EUROPE - Day 2
Dublin - Thursday, October 26, 2023

9:00	Welcome coffee & registration
9:30	Opening by the master of ceremonies
9:45	Storytelling: Audiovisual Perception from a Neuroscientific Perspective • How viewers’ attention is affected by cuts • How the style of editing affects viewers’ understanding • Narrative content that manages viewers’ attention Celia Andreu-Sánchez, Director of Neuro-Com Research Group, Professor at Universitat Autònoma de Barcelona
10:15	Brand Storytelling: How Podcasting, Reals, and TikTok is Changing the Business Message • How storytelling is changing due to short-form hyper-personalized content • Brand lessons on telling meaningful stories that build over time • Content trends and how to re-inspire creativity with it Speaker to be announced
10:45	Coffee Break
11:15	CASE STUDY: A New Way to Measure Real-life Shopper Behavior in Store - At Scale • Data gathered by automated video analysis • Quantifying the “first moment of truth” across all categories. • Diving into the data behind all shelf interactions and their impact on the point of sale Roger Jackson, CEO of Shopper Intelligence
11:45	How to Get the Best Out of Your Eye-Tracking Solutions In this talk, Tim Holmes will dig deep into one of neuromarketing’s most popular technologies: eye-tracking. He will discuss why a little insight into visual processing in the brain is necessary to get the best results from the many varied solutions available today. Tim Holmes, Independent eye-tracking consultant, Insights Magazine’s Dr Eye-Tracking
12:15	Lunch break
13:30	Role of Product Popularity in Consumer Decision Making • Neural processing of product popularity • Social vs. quality incentives related to product popularity • Practical implications of popularity for FMCG’s Dr. ir. Robert Goedegebure, behavioral scientist, Wageningen University
14:00	Attention Measures Inside Out • New insights in attention research • Transforming 'attention' into tangible business goals • Metrics that drive insight and continual improvement Speaker to be announced
14:30	Coffee Break
15:00	How AI Will Shape Retail Practice The possibilities of AI on personalization, price optimization, customer service, store-layout and product placement Speaker to be announced
15:30	Shopper Behavior Trends of 2024 The conference ends with a presentation on 2024 shopper behavior and its impact on brands and retailers.
16:15	Wrap-up & Networking Drinks
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