Big Behavioral Data
Are you looking to drive in-store conversion and unlock growth? Join Peter Brawn, who after five years of research with FMCG retailers and suppliers reveals his findings on shopper attention and real-world shopper behavior; rules that will help you win in a changing shopper landscape!
Find out how Peter linked eye-tracking, behavioral and sales data to get new insights into in-store shopper behavior. Learn which current conventions you can no longer take for granted, and discover new opportunities.
What you will learn:
- Category benchmarking: diagnosing performance, identifying growth opportunities
- POS and off-location displays: the role of shopper touchpoints
- The importance of taking a total store approach