shopper brain conference
NEW YORK, November 19-21, 2019
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Pre-conference Activities
New York - November 19, 2019

9:00Introduction to Neuromarketing
Join neuromarketing pioneer Michael E. Smith for an intense introduction to neuromarketing for shopper marketers. In one morning you are up-to-date with the latest technologies, the opportunities, and pitfalls.


* The why and what of neuromarketing in retail
* The how: behavioral methods
   • Response time
   • Eye-tracking
   • Facial expression analysis
* The how: peripheral nervous system physiology
   • Heart rate variability
   • Electrodermal responses
* The how: central nervous system physiology
   • Electroencephalography
   • functional Magnetic Resonance Imaging (fMRI)
* Ethics of neuromarketing

Michael E. Smith, Founder and Principal Scientist, Adaptation Research
You can add this session to your shopper brain conference registration or book it stand alone for 350 euro.


Wrap-up and end of the session

2:25 pm


Shopper Brain Conference Goes Shopping! (2 spots left)
Pre-conference retail safari 'Shopper Experience Highlights of New York'

..>> Gather in the lobby of the Stewart hotel at 2:15 pm <<..

Join us on a retail safari in New York to see the latest shopper innovations with a neuro perspective.

Identify the next hot trends in the city that never sleeps. We’ll visit concept stores, innovative leaders and brands, and get the latest consumer trends from the US market. The tour ends with a beautiful dinner, mingling with peers. After that, we walk back to the hotel (est. 1 mile). Please wear comfortable shoes!

You can add the tour to your registration for 350 euros.

8:30 pm

Return at the hotel

Agenda Conference Day 1 »